Tools and Resources for Website Owners

There are many tools and resources available for website owners to get an insight into how their websites and web pages are performing, or to investigate specific issues, many of them are free and the only cost is your time.

The free Google Analytics tool, or GA provides an extremely in-depth look at your website performance including traffic sources, page views, entry and exit pages etc.

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Google Search Console (formerly Google Webmaster Tools) is a free service offered by Google that helps you monitor, maintain, and troubleshoot your site's presence in Google Search results.

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Bing Webmaster Tools (formerly Bing Webmaster Center) is a free service provided by Microsoft's Bing search engine which allows webmasters to add their websites and sitemaps to Bing index crawler.

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Check if your site is mobile friendly with the free Bing Mobile Friendliness tool.

Making pages mobile-friendly increases user engagement on mobile devices. It can also help you rank better in Bing search results on mobile devices.

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Having a mobile-friendly website is a critical part of your online presence. In many countries, smartphone traffic now exceeds desktop traffic.

Making pages mobile-friendly increases user engagement on mobile devices and It can also help you rank better in Google search results on mobile devices.

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Site loading speed is one of the important metrics that you need take into consideration as the owner of a website.

Google uses page speed in their ranking algorithm, and plan to incorporate Page Experience as well, through the Web Vitals initiative.

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Google PageSpeed Insights (PSI) analyses the content of a web page, then generates suggestions to make that page faster.

PSI reports on the performance of a page on both mobile and desktop devices, and provides suggestions on how that page may be improved.
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WebPagetest is a free tool used for measuring and analysing the performance of web pages similar to other testing tools. However It includes some advanced features, for example a basic test includes a security audit, and you can automate web performance testing via the WebPageTest REST API (requires a paid subscription).
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HTTP security headers are a fundamental part of website security protecting your website against attacks like clickjacking, code injection, MIME types, and XSS, etc.

The free HTTP Security Headers Test analyses the HTTP response headers of your site and provides a rating with the results.

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Heatmaps are extremely powerful data visualization tools and show you how visitors interact or don’t interact with your website.

These enable you to adjust elements on your web pages to increase visitor interaction.

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