Heatmaps are extremely powerful data visualization tools and show you how visitors interact or don’t interact with your website.
These enable you to adjust elements on your web pages to increase visitor interaction.
There are many tools and resources available for website owners to get an insight into how their websites and web pages are performing, or to investigate specific issues, many of them are free and the only cost is your time.
Having a mobile-friendly website is a critical part of your online presence. In many countries, smartphone traffic now exceeds desktop traffic.
Making pages mobile-friendly increases user engagement on mobile devices and It can also help you rank better in Google search results on mobile devices.
Site loading speed is one of the important metrics that you need take into consideration as the owner of a website.
Google uses page speed in their ranking algorithm, and plan to incorporate Page Experience as well, through the Web Vitals initiative.
Google PageSpeed Insights (PSI) analyses the content of a web page, then generates suggestions to make that page faster.
HTTP security headers are a fundamental part of website security protecting your website against attacks like clickjacking, code injection, MIME types, and XSS, etc.
The free HTTP Security Headers Test analyses the HTTP response headers of your site and provides a rating with the results.